While it’s satisfying to head over to Urban Outfitters and get a trendy choker for $15, there’s something about buying a piece that isn’t already owned by all the girls in my hometown that makes me jump with joy. We all know I have an obsession with the hobby of new-arrival-scrolling, but one perk is that I often discover new brands. I actually find myself unearthing labels I never would have found without my mid-morning peruse.
Trust me, I could fill up notebooks with all of the brands that I have found, as there seems to be new designers showing up every day. However, here are my top 4 favorites, and trust me it wasn’t easy to narrow down my list.
Pyo, a Central Saint Martins graduate, started her namesake label just a couple of years ago following her graduation. Since then, the London-based label has taken off with influencers and everyday women alike showing love for the brand. She’s become one of my favorite designers because of her unique perspective on color and her seemingly psychic sense of what the average woman wants.
With a french name, you would be surprised to know that this handbag label is another one of London’s great exports. Inspired by modern architecture, Danse Lente is gaining a lot of praise among the fashion crowd as one of the most innovative handbag brands right now.
Another graduate of CSM, Marisa Jiwi Seok created jewelry brand JIWINAIA and has been featured in Nordstrom’s SPACE, Farfetch, Colette, and many more online stores. Her unique mix of graphic and classic designs attracts old and young customers alike to try her unparalleled designs.
Last but 10000% not least, Lauren Klassen takes ordinary things and makes them into pieces of art. Not to be confused with the ever-popular 2000’s trend of putting razor blades on a chain and then around your neck, LK’s 14K gold and sterling silver pieces are simply an editorial extension of everyday objects and not a dingy DIY project. Here are my fave pieces: