With each new year comes a slew of new designers to look out for, and 2020 is no exception. With durability and sustainability taking the reigns, the industry is moving towards an era of finer pieces, not trendy items. That being said, trends will never fade and we can only hope to make a lesser path of waste if we choose to follow them. Here are 4 new labels doing minimalism and/or sustainability right:
A minimalism-centered brand, The Sant is anything but ordinary. Based in Barcelona, the expert craftsmanship and quality materials make this architecturally inspired accessory brand stand out.
Paris 99 has been on my radar before it even started, and although I’ve mentioned them before, they are clearly just getting started. This retro-esque brand is finding its way on to all the fashion people.
Focussed on converting menswear into womenswear, Chakshyn is the modern take on workwear that we need. This pearl bra is also to die for.
An indie brand from Uruguay, Tach is getting major traction on social media thanks to the help of influencers and editors alike. I’m just adding on to what everyone else has said – this sustainable brand makes uber-cute pieces and makes the industry a little less wasteful.
Words by Kate Sullivan