Turns out, the influencers have been doing their jobs and, well, influencing me. With all the flack they get for not having “real” jobs, these women definitely have a (consciously or not) say in current trends in fashion, beauty, and beyond. Just take a look at Danielle Bernstein’s latest Swimwear collection with Onia, which sold out fast and racked up more than $2 million in sales within the first 24 hours.
In addition to their major brand deals and collaborations, a lot of influencers also make it a point to showcase small or emerging designers, some of whom I definitely wouldn’t have heard of otherwise! Social media in general is a huge tool for any brand, but for some fashion labels it’s their main source of traffic and influencer shoutouts are a necessity. Here are 10 of the coolest brands I’ve found recently through some of my favorite it-girls:
Definitely the suit of the summer, this Hunza G “crinkle” swimsuit, both the one-piece and two-piece set, has been seen on numerous it-girls.
Shop Hunza G:
I definitely heard of this brand through Danielle Bernstein herself, but couldn’t find a picture of her in it, so here’s one of Kendall looking great as always. Nili Lotan is a mix between Old Celine and New Bottega (with a lot of neutrals), so it’s naturally my favorite on this list.
Shop Nili Lotan:
Once seeing this suit, I found myself in a colorful rabbit hole of Caroline Constas swimwear and clothing. The label’s bright prints and bold silhouettes are a statement for sure.
Shop Caroline Constas:
Caroline Constas Mykela Bikini Top in Teal
Caroline Constas Amelia Gown in Yellow
Caroline Constas Flounce Skirt in Black
Caroline Constas Mimi Cami in Blue
Caroline Constas X REVOLVE Liv Gown in Mint
If you want to join in on the shell/pearl/colorful bead combo trend happening right now, look no further than Dannijo. I was hard-pressed to find a brand that made quality jewelry that fit this trend, and they fit the bill.
Marques ‘ Almeida
Thank god for Maria Bernad, and in more ways that one. But today I’m especially grateful for the fact that she introduced me to the brand Marques’Almeida.
Think similar style and silhouette to Nili Lotan, but a lot more color, prints, and textures.
Shop Marques ‘ Almeida:
Marques ‘ Almeida Bias Tube Dress in Yellow
Marques ‘ Almeida Apron Top in Denim Dark
Marques ‘ Almeida Curved Sleep Top in Black
Marques ‘ Almeida Clutch Bag in Pink
Marques ‘ Almeida Feather Bag in Yellow
If you’re wondering where all your favorite influencers are getting those cute straw hats or bucket bags, it’s likely from Sensi Studio.
Shop Sensi Studio:
SENSI STUDIO Panama Hat With Maxi Bow in Black
SENSI STUDIO Midi Handbag With Velvet Detail in Neutral
SENSI STUDIO Cordovez Wide Brim Hat in Black
SENSI STUDIO Totora Straw Basket With Polished Bamboo Handle Bag in Black
SENSI STUDIO Classic Beret
Sami Miro was definitely the girl who first brought this brand to my attention. The neon, the newspaper print, the tie-dye, I love it all.
The go-to place when in need of staple every day/going-out dresses or outfits is by far Donna Mizani. They have high-quality basics that will last longer than the season.
Shop Donna Mizani:
RAYE The Label
If you’re ever wondering where your fave IG-girl gets those strappy ankle-tie sandals, it’s likely from RAYE.
Shop RAYE The Label:
Another swimwear brand I’ve seen loads of this summer, but I had to include because Montce is essentially the “elevated basics” of swimwear.
Shop Montce Swim:
Cover Photo Via Hofmann Copenhagen
Words by Kate Sullivan