H&M is not your average “fast-fashion” store; they have a foundation committed to sustainability and have some major collaborations that include the likes of Balmain and Alexander Wang under their belt. Having been founded in Sweden, it only makes sense that the giant’s next collab would be with Eytys, a Stockholm-based streetwear label that focuses on unisex footwear. Although Eytys’ prices are often in the $300’s, this collection will be much more affordable. These are expected to sell out fast and are available in stores and online tomorrow, January 24. Here’s a preview of the collection below, and you can see the whole assortment here.
Photos courtesy of H&M