The Timeless Basics Brand All The It-Girls Are Wearing

I’ve decided that it’s finally time. In fact, it’s been time for a while now. Time to stop buying tees and sweaters that shrink and/or come apart after a couple uses. Fast fashion is ruining our earth and our ability to see the quality in smaller, more ethical brands. Yes, it’s tempting to buy 5 white tees for $20 rather than a $400 one from The Row that looks exactly the same, but it also makes me cringe to throw away clothing when I know it ~~could~~ should have been avoided (also, don’t buy a $400 plain white tee, that’s crazy).

For basics like tees or sweaters, I used to head to Zara or Forever 21 and stock up for a couple of months. This cycle went on and on until I realized I was really spending more on the low-quality items than I would if I had just invested in a good quality piece. I found Genuine People a couple months ago, and while I agree the price is sometimes hard to swallow, I’m starting to realize more and more how important it is to make sure your clothing is ethically made and won’t fall apart within a year. I admit that I’ve only invested in one piece so far, but like most millennial ladies I’m not exactly flush with cash. That being said, this Merino Wool Sweater is the most comfortable sweater I own by far. Right when I can afford it, you better be sure that I’m gonna buy it in every color.

GP manages to remain timeless and classic, while occasionally following trends with their own twist. The cut of their clothing is basically universally flattering. Seriously, if you look at their tagged photos on Instagram, there’s not one person that looks bad in their pieces. I’ve picked out my favorites, starting off with my current grail.

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